Ferrari 12Cilindri Tailor Made

์ „ํ†ต์—์„œ ์˜๊ฐ์„,
ํ˜์‹ ์œผ๋กœ ๋‚˜์•„๊ฐ€๋‹ค

ํŽ˜๋ผ๋ฆฌ๋Š” ์ฟจ ํ—ŒํŒ…(COOL HUNTING)๊ณผ์˜ ํ˜‘์—… ์•„๋ž˜, ๋™์‹œ๋Œ€ ํ•œ๊ตญ ์ž‘๊ฐ€๋“ค๊ณผ ํ•จ๊ป˜ ํ•œ๊ตญ์„ ๊ธฐ๋ฆฌ๋Š” ๋‹จ ํ•˜๋‚˜์˜ 12์น ๋ฆฐ๋“œ๋ฆฌ ํ…Œ์ผ๋Ÿฌ๋ฉ”์ด๋“œ๋ฅผ ์™„์„ฑํ–ˆ๋‹ค

Inspired by Tradition,
Driven by Innovation

Ferrari and COOL HUNTING collaborate with contemporary Korean artists, creating a one-of-a-kind 12Cilindri Tailor Made honoring Korea

๊น€ํ˜„ํฌ
Hyunhee Kim

12์น ๋ฆฐ๋“œ๋ฆฌ ๋‚ด๋ถ€์™€ ์™ธ๋ถ€ ๋ฐฐ์ง€, ์ƒ์ง•์„ ์ƒˆ๋กญ๊ฒŒ ์ •์˜ํ•œ ๋ฐ˜ํˆฌ๋ช…ํ•œ ๋ฐฑ์ƒ‰์˜ ์ธต์œ„

๊น€ํ˜„ํฌ ์ž‘๊ฐ€๋Š” ๊ธฐ์–ต๊ณผ ์ •์ฒด์„ฑ, ๋™์‹œ๋Œ€์˜ ๋‹ด๋ก ์„ ์ถœ๋ฐœ์ ์œผ๋กœ, ํ•œ๊ตญ ์ „ํ†ต ๊ฐ€๊ตฌ์˜ ํ˜•์‹๊ณผ ์ œ์ž‘ ๋ฐฉ์‹์„ ๋ณ€ํ˜•-ํ•ด์ฒด-์žฌ์ •์˜ํ•˜๋Š” ์ž‘๊ฐ€์ด๋‹ค. ๋Œ€ํ‘œ ์—ฐ์ž‘ ํ™”์ดํŠธ ๋…ธ์Šคํƒค์ง€์–ด๋Š” ๊ทผ๋Œ€ ์‚ฌํšŒ์˜ ์ŠคํŽ™ํ„ฐํด ์†์—์„œ ํ”๋“ค๋ฆฌ๋Š” ๋ฟŒ๋ฆฌ์™€, ๊ทธ ์•ˆ์— ๊ณต์กดํ•˜๋Š” ๊ทธ๋ฆฌ์›€๊ณผ ์ž์œจ์„ฑ์˜ ๊ฐ๊ฐ์„ ํฌ์ฐฉํ•˜๋ฉฐ ๊ตญ์ œ์ ์ธ ์ฃผ๋ชฉ์„ ๋ฐ›์•„์™”๋‹ค.

๊ทธ๋…€์˜ ์ž‘์—…์€ ๋‹จ์ˆœํ•œ ํ–ฅ์ˆ˜์˜ ์žฌํ˜„์„ ๋„˜์–ด ํ˜„๋Œ€์  ๋‹ด๋ก ์œผ๋กœ ํ™•์žฅ๋œ๋‹ค. ํ•œ๊ตญ์˜ ์ „ํ†ต ๊ฐ€๊ตฌ ์ œ์ž‘์€ ์˜ค๋žซ๋™์•ˆ ๋‚จ์„ฑ ์ค‘์‹ฌ์˜ ์˜์—ญ์ด์—ˆ๊ณ , ์—ฌ์„ฑ์„ฑ์€ ์นจ๋ฌต์ด๋‚˜ ์—ฐ์•ฝํ•จ์œผ๋กœ ํ™˜์›๋˜๊ณค ํ–ˆ๋‹ค. ํŠนํžˆ ์—์ด์…˜ํŠธ ํ“จ์ฒ˜ ์—ฐ์ž‘์—์„œ๋Š” ๋ฌผ๋ฆฌ์ , ์‚ฌํšŒ์  ํ™œ๋™์ด ์ œํ•œ์ ์ด์—ˆ๋˜ ๋‹น์‹œ ์—ฌ์„ฑ์ƒ์„ ๋Œ€๋ณ€ํ•˜๋Š” ๊ทœ๋ฐฉ ๊ฐ€๊ตฌ์˜ ๋ฒฝ์„ ํ•ด์ฒดํ•˜์—ฌ, ์•ˆ๊ณผ ๋ฐ–์˜ ๊ฒฝ๊ณ„๋ฅผ ์ง€์šฐ๊ณ  ์ฃผ์ฒด์ ์œผ๋กœ ์žฌ์ •์˜ํ•จ์œผ๋กœ์จ ๋™์‹œ๋Œ€์  ์ž์œจ์„ฑ์„ ๋ณด์—ฌ์ค€๋‹ค.

์ด๋Ÿฌํ•œ ํƒœ๋„๋Š” ํ™”์ดํŠธ ๋…ธ์Šคํƒค์ง€์–ด ์—ฐ์ž‘์—์„œ ํฐ์ƒ‰์— ๋Œ€ํ•œ ์„œ์‚ฌ์  ํ•ด์„์œผ๋กœ ์ด์–ด์ง„๋‹ค. โ€˜๋ฐฑ์˜๋ฏผ์กฑโ€™์ด๋ผ๋Š” ์‚ฌ์ƒ ์•„๋ž˜ ํ•œ๊ตญ์—์„œ ์ˆœ์ˆ˜์™€ ์ ˆ์ œ๋ฅผ ์ƒ์ง•ํ•ด ์˜จ ํฐ์ƒ‰์€, ๊ทธ๋…€์˜ ์ž‘์—…์—์„œ ๋‹จ์ผํ•œ ์˜๋ฏธ๋ฅผ ๋ฒ—์–ด๋‚œ๋‹ค. ์„œ๋กœ ๋‹ค๋ฅธ ๊ธฐ์–ต๊ณผ ์ •์ฒด์„ฑ์ด ์ถ•์ ๋  ๋•Œ ๋‚˜ํƒ€๋‚˜๋Š” ๊ฒฐ๊ณผ๋กœ์จ์˜ ํฐ์ƒ‰, ์ฆ‰ ๋‹ค์–‘ํ•œ ๋น›์˜ ํŒŒ์žฅ์ด ๊ฒน์น  ๋•Œ ํ˜•์„ฑ๋˜๋Š” ์ƒํƒœ๋กœ์„œ์˜ ํฐ์ƒ‰์ด ๋˜๋Š” ๊ฒƒ์ด๋‹ค. ์ด๋Š” ํ•œ ๊ฐ€์ง€ ์ •์˜๋กœ ํ™˜์›๋˜์ง€ ์•Š๋Š” ํ•œ๊ตญ์˜ ์ •์ฒด์„ฑ๊ณผ๋„ ๋งž๋‹ฟ์•„ ์žˆ๋‹ค.

๊น€ํ˜„ํฌ๋Š” ์ „ํ†ต ๊ฐ€๊ตฌ์˜ ํ‹€์„ ์ฐจ์šฉํ•˜๋˜, ํˆฌ๋ช…ํ•œ ํ˜„๋Œ€ ์†Œ์žฌ ์œ„์— ์žฅ์‹์„ ๋‚จ๊ธด๋‹ค. ๋ฐ˜ํˆฌ๋ช…ํ•œ ๋ฐฑ์ƒ‰์˜ ๋ฒฝ์€ ํ˜„์žฌ ์†์—์„œ ๊ณผ๊ฑฐ๋ฅผ ๋ฐ”๋ผ๋ณด๋Š” ๋ชจ์Šต์„ ํ‘œํ˜„ํ•˜๋ฉฐ, ์ „ํ†ต ๊ฐ€๊ตฌ๋ฅผ ํ–ฅ์ˆ˜์™€ ์ž์œจ์„ฑ์ด ๊ณต์กดํ•˜๋Š” ๊ณต๊ฐ„์œผ๋กœ ๋ณ€ํ™˜์‹œํ‚จ๋‹ค.

์ด๋Ÿฌํ•œ ๋ฐ˜ํˆฌ๋ช…ํ•œ ๋ฐฑ์ƒ‰์˜ ๋ฏธํ•™์€ 12์น ๋ฆฐ๋“œ๋ฆฌ ํ…Œ์ผ๋Ÿฌ๋ฉ”์ด๋“œ ์ฝ”๋ฆฌ์•„์˜ ๋‚ด์™ธ๋ถ€ ์ฃผ์š” ์š”์†Œ ์ „๋ฐ˜์— ์ ์šฉ๋˜์—ˆ๋‹ค. ๋น›์— ๋”ฐ๋ผ ์€์€ํ•˜๊ฒŒ ๋ณ€ํ™”ํ•˜๋Š” ํ‘œ๋ฉด์€ ํ˜„๋Œ€ ํ•œ๊ตญ์ด ์ง€๋‹Œ ๋ณตํ•ฉ์  ์ •์ฒด์„ฑ์„ ์ƒ์ง•ํ•˜๋ฉฐ, ์ด๋Š” ํŽ˜๋ผ๋ฆฌ ์—ญ์‚ฌ์ƒ ์ฒ˜์Œ์œผ๋กœ ์นด๋ฐœ๋ฆฌ๋…ธ์™€ ๋กฑ L ๋ฑƒ์ง€๋ฅผ ๋ฐ˜ํˆฌ๋ช…ํ•œ ํฐ์ƒ‰์œผ๋กœ ๊ตฌํ˜„ํ•˜๋Š” ๊ณ„๊ธฐ๊ฐ€ ๋˜์—ˆ๋‹ค.

๋˜ํ•œ ๊น€ํ˜„ํฌ๋Š” ๋ฌธ์ž๋„์˜ ํ˜•์‹์„ ๋นŒ๋ ค ์ขŒ์„ ๋’คํŽธ์— ์œ„์น˜ํ•œ ํ—Œ์ • ํ”Œ๋ ˆ์ดํŠธ๋ฅผ ์ œ์ž‘ํ–ˆ๋‹ค. ๊ตฌ๋ฆ„ ๋ฌธ์–‘์œผ๋กœ ํ˜•์ƒํ™”๋œ โ€˜12โ€™๋Š” 830๋งˆ๋ ฅ์„ ์ƒ์„ฑํ•˜๋Š” V12 ์—”์ง„์˜ ์—ด๋‘ ๊ฐœ ์‹ค๋ฆฐ๋”๋ฅผ ๊ฐ€๋กœ์ง€๋ฅด๋Š” ๋ฐ”๋žŒ์„ ์ƒ์ง•ํ•˜๊ณ , ์—ฌ๊ธฐ์— ํ•œ๊ตญ์˜ ๊ฐ€์žฅ ๋Œ€ํ‘œ๋˜๋Š” ๋ฏผ์กฑ์ •์‹ ์ธ โ€™ํ•œโ€˜์„ ๊ฒฐํ•ฉํ•˜์˜€๋‹ค.

ํŠธ๋ ํฌ์—๋Š” ๊ทธ๋…€์˜ ์ž‘ํ’ˆ <ํ•จ>์ด ํ•จ๊ป˜ ์ œ๊ณต๋œ๋‹ค. ์ด๋Š” ์ฐจ์ฃผ๊ฐ€ ํ•ด๋‹น ์ฐจ๋Ÿ‰๊ณผ ์•ž์œผ๋กœ ์Œ“์ผ ๊ธฐ์–ต๊ณผ ์‹œ๊ฐ„์„ ๋‹ด์„ ๊ณต๊ฐ„์ด์ž, ๊น€ํ˜„ํฌ์˜ ์กฐํ˜• ์–ธ์–ด๋กœ ์žฌํ•ด์„๋œ ํ‚ค ํ˜•ํƒœ์˜ ์˜ค๋ธŒ์ œ๋ฅผ ํฌํ•จํ•ด ๊น€ํ˜„ํฌ์˜ ์ž‘์—… ์„ธ๊ณ„๊ฐ€ ํŽ˜๋ผ๋ฆฌ์™€ ๊ฒฐ์†๋˜๋Š” ๋งˆ์ง€๋ง‰ ์žฅ์น˜๋กœ ๊ธฐ๋Šฅํ•œ๋‹ค.

Translucent, ethereal treatments ground the interior design and elevate the exterior badging and branding of the 12Cilindri

Hyunhee Kim presents contemporary discourse on the notion of memory and identity through the transformation, dismantling and redefinition of traditional Korean furniture. Through her internationally renowned series, White Nostalgia, Hyunhee seeks to capture the essence of sentimentality embodying longing and remembrance of oneโ€™s roots alongside the spectacles of modern society.

Hyunheeโ€™s artistic vision transcends sentimentality, delving into modern discourse. In her Ancient Future series, she reflects on how femininity was often associated with weakness or silence. This was exemplified by Gyubang furniture (female room furniture), in which the pieces were designed to captivate women indoors, limiting their physical and social boundaries. By tearing down the walls she blurs the boundary between the exterior and the interior to express the autonomous aspects of modern society. 

This dialogue continues in her White Nostalgia series, where she signals a shift in the meaning of the color white in Korean society. Traditionally, Koreans were described as โ€œBaegui Minjok,โ€ the โ€œpeople of white clothing.โ€ White Hanbok, a traditional Korean costume, was historically the most popular. A strong Confucian belief emphasized a stoic lifestyle, leading people to uphold the value of purity portrayed in white. Now, through Hyunheeโ€™s work, the color is interpreted as the amalgamation of different identities one may hold, much like light turns white as various shades accumulate, much like how Korea defines its identity with the assembly of various aspects. 

In bold defiance of this historical context, Kim dismantles existing walls and barriers of traditional furniture while leaving delicate decorations layered onto transparent materials, allowing people to look back on the past. By doing so, her works subtly reveal the power of memories one holds within, transforming traditional Korean furniture into works that embrace both nostalgia and autonomy.

Hyunhee applies her half-transparent, ethereal white aesthetic vision to the car in both its interior and exterior design, reflecting Koreaโ€™s modern spirit, shimmering in light while embracing the complex identity the country has built in recent years. It also inspired Ferrari to design the Cavallino and Long F badging in translucent white for the first time in its history, along with the white emblems on the wheels. 

Hyunhee created a dedication plate featuring a logo she designed that is mounted behind the seats. Its style was drawn from Munjado, a traditional calligraphic art form that integrates images related to the characters' meanings. Honoring the significance of the V12 engine, she borrowed shapes of clouds to write โ€œ12โ€, making an analogy to the wind that travels through 12 cylinders to generate the engineโ€™s 830 hp. It is paired with โ€œHan,โ€ the first letter of โ€œHanguk,โ€ signifying the spirit of Koreans.

An original artwork is delivered in the trunk. <HAM>, a traditional cask for valuable and meaningful items, is included for the collector to store memories of his experiences with this car. This piece also holds an object in the form of a Ferrari key customized to her visual language, so that the owner can fully experience her varied and original practices in connection with Ferrari.